![]() ![]() We also are following the success of eSports that also is a competitive OOH growing sector. For those theaters that have introduced 4D, the frequency of visitation has been almost 50% higher. ![]() Meanwhile, the FEC industry has been using similar 4D technology in small footprint dark ride motion platform simulator attractions such as the XD Theaters from Trio-Tech.įCDN also notes that 4D technology is very popular in international markets, particularly in Asia, but movie theaters have been slow in its introduction here in the US. Note that the movie industry has been increasing ticket prices and removing seating for the past dozen years in an attempt to stabilize revenues. The movie theaters have introduced 3D, reclining comfortable chairs, surround-sound, dinner & a movie, FEC attractions, birthday parties and now introducing 4D with motion chairs and even eSports with promising results. Both are constantly using technology to raise the bar and gain market advantage. Both compete for household entertainment spending dollars. What this could mean? Movie theaters are a significant sector of the out-of-home (OOH) leisure entertainment industry as are family entertainment centers. Read more Sacoa to introduce its latest breakthroughs at EAG International The New York Times reports that Netflix is producing 90 original films a year as compared to only 30 movies by Universal Studios. Meanwhile, digital streaming giants Netflix, Hulu and Amazon keep growing. ![]() It is important to note that ticket prices have increased year over year and 33 million Americans canceled their cable in 2018. Movie attendance had a record year in 2018, surpassing 1.3 billion tickets sold according to data from the National Association of Theater Owners (NATO) as compared to 1.24 billion in 2017 (the highest since 1993). You’re getting everything right into you.” “So you’re getting the bullet shots into your chest, you’re getting the vibration of the motorcycle going through your whole body. “You’re not only watching the movie and getting all the great 4D effects, now you’ve got all of these other sensors,” Dan Jamele, MediaMation co-founder, told Fox News. ”The full-motion cinema chairs do everything from squirt water to blow wind in your face to tickle your legs, coupled with a new haptics vest that was debuted for the first time to exhibitors this week to add another layer of immersion. is the center of the movie industry.” Meanwhile, MediaMation is boasting that 4D presentations are already being set for Dawn of the Planet of the Apes, Lucy, Marvel’s Guardians of the Galaxy, and the new TMNT.Pictured is a theater equipped with MX4D full motion cinema chairs that spray water, drop snow from the ceiling and whip the viewer around as if they were in the film. (MX4D/MediaMation) is very important to us as a strategic market – and L.A. While the technology is currently most-popular in China, Korea and Mexico, CJ 4DPlex’s Brandon Choi explained: “The U.S. launch-market are both using Transformers: Age of Extinction as their debut feature. The two California theaters serving as the U.S. A competitor in the same field, MediaMotion, opened a version of their own in Oxnard one day later.Įssentially a version of “immersive” theater experiences popular in amusement parks for years refitted for mainstream multiplexes 4D theaters are equipped with seats that vibrate or shift, wind machines, temperature-controls and rigs that can spray fog, “rain” or specific scents into the theater auditorium timed to relevant events of the film. shores with the first installation opening in Los Angeles this past Thursday. Korea-based theater technology outfits CJ 4DPlex and AEG are bringing their so-called “4DX” cinema experience, already a hit overseas, to U.S. M&Ms thrown by teenagers in back row still free. New theaters will throw water and fog at audiences for a premium price.
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